AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in the UK: Q1 2025
Explore the trends in downloads, revenue, and active users for the top social apps in the UK during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top five social apps in the United Kingdom showed varied performance patterns in terms of downloads, revenue, and active users, as reported by Sensor Tower.
TikTok - Videos, Shop & LIVE experienced a gradual decline in weekly downloads, starting at 163K and reaching 113K by the end of March. Revenue fluctuated slightly, peaking at approximately $3.9M at the beginning of January and ending the quarter around $3.3M. Meanwhile, active users saw a small decrease from 14.6M to 14.3M.
Grindr - Gay Dating & Chat maintained stable weekly downloads, fluctuating between 6K and 8K. Revenue showed a notable peak of $418K in late February, while active users decreased from 303K to 287K over the quarter.
Facebook saw consistent weekly downloads around 110K, with a slight dip in March. Revenue reached a high of $134K in late February, and active users remained steady, hovering around 34.6M throughout the quarter.
Instagram experienced a decline in weekly downloads from 118K to 83K. Revenue peaked at $279K in mid-January but decreased to $141K by the end of the quarter. Active users stayed relatively stable, averaging around 19.5M.
Yubo: Make friends & Chat now showed a slight decrease in weekly downloads from 13K to 9K. Revenue peaked at $201K in late February, while active users fluctuated around 95K.
These insights showcase the dynamic landscape of social apps in the UK, with user engagement and financial performance varying across platforms. For more detailed analytics, visit Sensor Tower.
